Many companies utilize brochures to promote products, services and events. They are ideal for direct mail campaigns, for use in handout promotions or for face to face distribution to provide specific information to your audience.
MAXIMIZE YOUR BROCHURE
1. WHO IS YOUR TARGET AUDIENCE?
It is important to carefully consider intended function and profile the prospective reader. What is the brochure for? Who is the likely reader? If it is to promote a sale - the brochure must be visually appealing and easy to read. If providing technical information - information should be carefully detailed, again with ease of understanding in mind. Your target defines the benchmark by which to measure design success.
2. REMAIN BRAND CONSISTENT
Your brochure style is defined by your target. Style includes such elements as color, choice of imagery and the usage of logos and fonts. It is important that brochure objectives define a style than remains consistent with brand image.
3. SHORT, SWEET AND ACCURATE
Brochure readers will often scan - rather than read - and this must be considered when writing text. Use headers, brief paragraphs and short sentences. Proofread carefully at all times.
4. BALANCE YOUR LAYOUT
The art of a great brochure requires a skillful balance between image, color and textual information. Use images to explain in preference to wordy sentences. Ensure your layout is easy to read, visually appealing and communicates your message succinctly.
5. KEEP IT SIMPLE
The golden rule remains that simple is always best. Keep in mind your reader and your message and a great brochure is sure to result. A user-friendly brochure is main goal at all times.
A well designed brochurecommunicates effectively and is an affordable inclusion to any advertising campaign.
